Investment Opportunity · Phase 2 · May 2026

DESIDARU

Inspired in India. Born in Britain.

World's Best Flavoured Vodka EIS Eligible · £1.50/share 50%+ Gross Margin
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The Brand

Crafted in Oxfordshire.
Inspired by India.

Desi Daru is an award-winning premium vodka — crafted in Oxfordshire from the finest English winter wheat and Indian Alphonso mangoes. We create a spirit that is authentically British with a distinctly Indian soul.

The business is trading at meaningful scale with improved margins over the past 12 months. This isn't about proving the product — it's about scaling it.

400+
UK listings to date
+227%
Revenue growth YoY (Jan–Mar 2026)
20+
International awards won
138+
Waitrose stores stocked

The Opportunity

The Last
Opportunity

Vodka is one of the largest global spirit categories, but it's increasingly driven by premiumisation — consumers are trading up.

What's missing in the market is something that genuinely tastes different and has a strong brand story. That's where we win.

Origin
Inspired in India, crafted in Britain
Brand
Strong identity, storytelling & premium positioning
Awards
World's Best Flavoured Vodka + multiple global awards

"This isn't about proving the product — it's about scaling it"

The Products

Two Award-Winning Expressions

Distilled in Oxfordshire · 41% ABV · 70cl

Alphonso Mango Vodka
Signature Expression

Alphonso Mango Vodka

"Intense fresh mango on the nose. Subtly sweet palate with fresh mango flavours."

Alphonso mangoes from Ratnagiri, India Distilled in Oxfordshire from English Winter Wheat Smooth, long, dry finish
Accolades
World's Best Flavoured Vodka Great Taste 3★ 2025 IWSC Gold 99pts 2024 Las Vegas Platinum 2024 ISC Double Gold 2025 Taste Master 2023
Original Vodka
Original Expression

Original Vodka

"Lovely elegant nose with vanilla, fresh linen, whey and a bit of clotted cream."

Distilled from finest English Winter Wheat Sweet start, smooth and creamy mid-palate Touch of sweet baking spices on the finish
Accolades
Great Taste 2 Star 2025 IWSC Gold 98pts 2024 SF World Spirits Silver 2024 Vodka Masters Gold 2022 ADI Best of Class 2025

Financials

Strong Traction

£365k
2025 Revenue
vs £276k forecast (+32%)
£144k
2026 Revenue (Jan–Mar)
+227% LFL vs 2025
£750k
2026 Forecast
30,000 bottles target
50%+
Gross Margin 2026
Up from 40.4% in 2025
11,500
Bottles Sold 2025
+292%
Bottles LFL (Jan–Mar 2026)
vs same period 2025
400+
UK Listings
Bars, restaurants & retailers
138+
Waitrose Stores
Plus Selfridges, Amathus & more

* All sales revenue figures include duty and VAT.

Monthly Revenue — 2025 vs 2026
2025 — Total £365k
2026 (Jan–Mar) — Total £144k · +227% LFL
Growth Drivers
🚀
New Distribution
Speciality Brands partnership
👥
Expanding Sales Team
In-house UK team growing
🌍
International Expansion
US, Europe, Asia, Middle East
🆕
NPD
New flavours & RTD cocktails

Gross margin has improved through supplier renegotiation and operational efficiency, with a clear path to 50%+ margins through new distributor + scale.

GP Margin
40.4% → 50%+
Improved through scale & supplier renegotiation
Target Margin
55–60%
Clear path through new distributor + scale

The Raise

£1M Total Target

£710k
Already Raised
£4M
Pre-Money Valuation
£1.00
Per Share (Phase 1)
Now Open
Phase 2 · EIS
£500k
£1.50 per share · EIS eligible

Early investors get priority entry ahead of the public crowdfund. Deadline: 31 May 2026.

Pre-money Valuation ~£7.2M

Closes 31 May 2026

Phase 3 · Crowdfund
£500k
£2.00 per share · Public round

Public crowdfund launch. Strategic investors in Phase 1 benefit from a significant entry price advantage.

Timing Later this year TBC
Investment Valuation Trajectory
£4.0M
Seed · £1.00/share
→
£7.2M
Now · £1.50/share
→
£10M+
Crowdfund · £2.00/share
→
£49–105M
Year 6–9 Exit
Why Invest Now

This is really about timing.

We've done the hard part — product, brand, validation — and now we're at the scale phase. The capital is going into brand, distribution, and international growth. So, you're investing just before that growth curve accelerates — not at the idea stage.

Product ✓
Proven, award-winning, in market
Brand ✓
Strong story, premium positioning
Validation ✓
400+ listings, repeat demand

Strategic Investors

Exclusive £250k+ Opportunity

Access to earlier round shares at an enhanced blended entry price

The Offer
£250,000
investment = ~3.2% equity in Desi Daru
Effective cost after 30% EIS relief: ~£175,000

Strategic investors committing £250k+ gain access to earlier round shares at a blended entry price — an enhanced position ahead of the current Phase 2 and public crowdfund rounds.

Investor Benefits
◆
Lifelong Discounts
Permanent discounts on all Desi Daru products ordered through our website.
◆
Priority Access
Investor briefings, inside reports, and exclusive investor channel for latest news and future opportunities.
◆
Limited Edition Access
First access to all new product launches and limited-edition flavours as part of our exclusive tasting programme.
◆
Investor Events
Exclusive launch parties, distillery tours, mixology masterclasses, and private tasting sessions.
◆
Premium Merchandise
Exclusive branded merchandise and collector's items.
Limited availability · Contact us to discuss

Tax Advantages

EIS Benefits

Desi Daru is HMRC-approved EIS eligible

👑
Government Backed Scheme
The EIS scheme is a UK government initiative and Desi Daru has already been approved by HMRC as eligible for the scheme.
30%
Income Tax Rebate
A £100,000 investment could provide a £30,000 saving on that year's income tax bill. To claim this, you must have sufficient income tax liability and hold the shares for at least three years.
📅
Capital Gains Tax Deferral
You can defer gains of any size, made up to three years before and one year after the EIS investment.
100%
Inheritance Tax Relief
An investment in an EIS-qualifying company should benefit from 100% relief from inheritance tax, provided the investment is held for two years and at the time of death.

Source: wealthclub.co.uk/eis-tax-relief · Tax treatment depends on individual circumstances and may change.

Use of Funds

How We'll Grow

01
UK Distribution
Partnering with Speciality Brands — award-winning mixologists and account managers delivering to prestige on-trade and retail.
02
International Expansion
Entering new markets: US, Europe, Asia and the Middle East, bringing Desi Daru to a global audience.
03
Brand & Marketing
Influencer campaigns, cultural positioning, and building brand awareness in mainstream UK retail and hospitality.
04
In-House Sales Team
Expanding our UK sales team to work alongside distributors and drive velocity in key accounts.
05
New Product Dev
Launching new flavoured vodkas and RTD cocktails — expanding the portfolio and revenue streams.

Why Invest

The Case

01
Growing Market
Vodka is one of the fastest growing spirit categories, driven by premiumisation. Consumers are trading up.
02
Margin Expansion
GP improved from 40.4% to 50%+ through supplier renegotiation. Clear path to 55–60%.
03
Proven Traction
Already in 400+ UK locations. Repeat purchase demand. Not pre-product — scaling a proven brand.
04
World-Class Awards
World's Best Flavoured Vodka. Great Taste ★★★. IWSC Gold 99pts. ISC Double Gold.
05
Strong Distribution
Joined premium spirits distributor Speciality Brands in March 2026. Selfridges, Whisky Exchange, Amathus.
06
EIS Tax Relief
30% income tax rebate, CGT deferral, and 100% IHT relief for eligible investors. HMRC approved.
07
Global Expansion
Clear international roadmap: US, Europe, Asia, Middle East. Authentic brand story resonates globally.
08
21x Return Target
£49–105M exit target in years 6–9. Based on £2,500 per case. Aiming for 21x return to investors by Year 9.

Phase 2 · EIS · £1.50/share · Closing 31 May 2026

Invest in
Desi Daru

Join us in building a global premium spirits brand

£1.50
Per Share
~£7.2M
Valuation
EIS
Tax Eligible
£500k
Raising Now
Desi Daru bottles
Express interest

or email invest@desidaru.com

This document is for information only and does not constitute financial advice. Past performance is not indicative of future results.